![]() ![]() ![]() ![]() These efforts were often successful, as Sega marketed the Genesis as hip, cool, and edgy. In addition to porting over popular coin-op games, Sega executives worked hard to lure developers away from Nintendo. Dubbed the Genesis, this version was developed with the American market and consumer in mind. A year later, Sega released the Mega Drive in the United States. Released in 1988, the Sega Mega Drive heralded the coming of the 16-bit era and inaugurated the Console Wars of the 1990s. ![]()
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